Cookies Policy
Last updated: 4 November 2025
This policy explains how cookies and other trackers are placed and/or read when you browse the www.proudreed.com website (the “Website”), and how you can configure them at any time.
1) What is a cookie?
Browsing the Website may result in the installation of cookie(s) on your device (computer, smartphone, tablet, etc.). A cookie is a small file stored on your device which records information relating to your navigation on the Website. The data thus obtained by FIPAM is intended to facilitate subsequent browsing on the Website, to enable various traffic measurements via Google Analytics, to enhance your user experience and to improve the relevance of advertisements displayed on our Website.
2) What cookies do we use?
We may place the following types of cookies:
• Strictly necessary cookies: These cookies ensure the proper functioning of the Website (e.g., technical choices, load balancing)and remember your essential preferences (e.g., language, cookies settings). These cookies are not subject to your consent. Blocking strictly necessary cookies may impair your experience or make it impossible to access certain services.
• Audience measurement cookies (subject to consent): These cookies are used to measure and analyze the audience of our Website (traffic, pages viewed, average time, etc.) in order to improve its performance and measure the performance of our marketing campaigns. By accepting these cookies, you contribute to the improvement of our Website. Blocking these cookies may limit our ability to enhance the Website.
• Personalization cookies (subject to consent): These cookies allow to provide personalized content, products or services, video players, maps, etc. Blocking these cookies prevents the Website’s presentation from being adapted to your device’s display preferences, your interests, and your browsing behavior.
• Advertising cookies (subject to consent): These cookies allow the display of targeted advertisements and campaign tracking. Blocking these cookies will result in non-personalized ads that do not reflect your interests or browsing history.
3) Who collects and use cookies information?
Cookies that are placed and accessed by us are known as “first-party cookies”. When they are placed and accessed by our third-party vendors, they are known as “third-party cookies”.
Any personal data collected by first-party cookies is controlled by FIPAM, headquartered at 7 ruede l'Amiral d'Estaing – 75016 Paris and registered with the Paris Trade and Companies Register under number 438 302 044.
Any personal data collected through a third-party cookie is subject to the privacy policy of that third party (see relevant links in your Cookie Preferences, which can be accessed by clicking on the red icon at the bottom left of the Website).
Please note that some of our cookies partners are located outside the European Economic Area (“EEA”), including in the United States, the United Kingdom and Armenia where data protection legislation differs from that applicable in France. For partners located in the United States who have been certified under the Data Privacy Framework and partners located in the United Kingdom, personal data transfersare recognized by the European Commission as ensuring a level of personaldata protection equivalent to that of the European Economic Area, on the basis of an adequacy decision. For other partners located outside the EEA, we have implemented appropriate safeguards, including the Standard Contractual Clauses approved by the European Commission, to ensure an adequate level of data protection.
4) How can you manage your preferences?
You can manage your cookie preferences:
• Via our consent management platform (recommended):
o Upon your first visit on the Website, an interface is displayed to allow you to accept, refuse, or customize non-essential cookies.
o You can modify your choices at any time via your Cookie Preferences accessible from the red icon visible at the bottom left of the Website.
• Via your browser: you can also delete cookies or prevent them from being placed using your browser settings. Browsers such as Chrome, Internet Explorer, Edge, Firefox, and Safari give you the ability to accept, reject, or delete cookies. Visit the “help center” for your browser to learn more).
5) Retention periods applicable to cookies
- Strictly necessary cookies: We retain your cookie preferences for 6 months. Other strictly necessary cookies are retained for 12 months.
- Audience measurement cookies: We retain these cookies for up to 13 months, and the associated statistics for up to 25 months.
- Personalization cookies: These cookies are retained for a maximum of 6 to 12 months.
- Advertising cookies: These cookies are retained for a maximum 6 to 12 months.
6) Your rights and contacts
To learn more about your rights and contact us (access, rectification, objection, limitation, deletion, portability and with drawal of consent), please see our Privacy Policy.
7) Hyperlinks to third-party websites
The Website may contain links to third-party websites. We have no control over their content ortheir practices regarding cookies and data protection. We encourage you to consult the privacy and cookie policies of these sites.
8) Policy updates
We may amend this policy to reflect legal, technical, or operational developments. We recommend that you consult this policy regularly to stay informed of the latest applicable version.